Coolspa

Coolspa is a New York City medispa founded and led by a plastic surgeon. Initially brought on to design a new logo, I expanded the scope to develop a suite of brand assets that helped support their Uptown launch. The resulting identity balances luxury and trust, appealing to discerning clients who value authenticity over trends. Cool blues paired with a deep maroon convey sophistication, calm, and inclusivity across all genders.

Role

Graphic Designer