CORE Foods

Core Foods is a natural foods brand focused on refrigerated oat bars. As lead designer and then design director on the brand, I developed packaging and led creative across marketing and ecommerce to support product storytelling and retail visibility.

I helped shape a playful yet polished visual direction while executing across packaging systems, digital assets, and campaign work. Partnering closely with the in-house team, I brought both strategic thinking and hands-on execution to drive consistent, high-impact design as the brand scaled.

All work completed at Suite9C.
Photography: Tribeca Journal Studio.

Role
Design Director

Date
2019-2023