Swoon

Swoon is a better-for-you beverage brand known for its zero-sugar lemonades and iced teas. I supported the brand’s rebrand through design and assistant art direction, helping bring its new visual identity to life across digital and print channels. By translating a fresh, vibrant aesthetic into cohesive brand touchpoints, I helped Swoon strengthen its presence in the competitive beverage space.

All work completed at Suite9C
Art direction: Hannah Volz and Paula Grant
Photography: Caroline Arcangeli.

Role

Designer
Assistant Art Director

Date

2022-2023